Are you familiar of the phrase “back in my day, things were built to last”?
Presently, all things are made with a certain life expectancy in mind. Be it the washing machine you utilize to wash your garments in, the television you use to watch movies, the computer you use to browse the Internet or the promotional USB you that you got at a trade show. Everything is built with the presumption that the product will last a determined amount of time. When that time is exceeded, the product becomes useless, and we will just dispose of the product and go out and buy a new one.
This makes for a wasteful society, as folks are just as likely to dispose a working product just because they have been upgraded to have new or better features.
With the ease of accessing all the information that we have at a few clicks of the computer’s keyboard, the consumer is becoming much more educated with their purchases, putting a lot more emphasis on having less of an impact on our environment and being more conscious of the environmental and social impact that their purchases can make. With the general consumers being much more environmentally and socially aware, this has led to similar philosophies being executed at a corporate level. Companies have to listen to what what their market wants and either accommodate, or lose out to their competition.
This also has a major impact on the promotional merchandise industry in an entirety, in a couple of ways. First, consumers are demanding for products that are either recycled, or come from an environmentally sound and sustainable source, and also come from organizations that are socially responsible and give their workers a fair wage. People do not want to buy products which have been made in sweatshop conditions where workers are treated like slaves. Second, people are also starting to avoid from gimmick items such as cheap tacky pens and rain ponchos, the sort of things that are not fit for the purpose they were made for and break down easily, and put a lot more thought in the product selection and the message they are trying to give off with the promotional item.
What a lot of people are presently looking for, in a promotional item, is something that is environmentally and socially sound, which will be used for its intended purpose and won’t be discarded easily or break quickly, such as promotional USB sticks. Consumers are being more creative and discriminating when acquiring an item which they intend to use to advertise their business. After all, if you give away items with your brand all over them, and they are cheap and fragile and of very low quality, what image does this portray to your clients and target market? The quality of the giveaways supplied will have a direct effect on how people perceive your company. For example, you were given a pen which does not work, not only would this give a negative impression of the company branded on the pen, but it would no longer be in the client’s focus as will most likely be thrown in the garbage can.
Here at USB Design, we have produced thousands of different styles of promotional USBs over the past 12 years that we have been manufacturing. We have always used, wherever possible, recycled materials or materials from an environmentally sustainable source, such as our bamboo or wooden custom USB flash drives. All of the wood used for these styles of USB sticks come from either carefully monitored forests in Asia, or from recycled materials. Whenever possible, we always use fully recycled metals and plastics as well which enables us to accommodate all of our clients who are actively seeking to reduce their effect on the environment.
Not only does USB Design supply environmentally friendly promotional items, but we also supply one of the most practical promotional products available, the promotional USB. In the modern world where digital communications and data processing reign supreme, this is a product which you have a use for, and are readily available sitting next to your computer. So, the next time you want to advertise your company or brand, why not visit us and see what we can offer? Your customers will surely think better of you for giving them something that doesn’t cost the world, but is really practical and will be there for a long time to come and does not end up in the trash.
